Shark Tank India has emerged as a powerful launchpad for Indian startups. Beyond on-air funding, the show has given entrepreneurs nationwide visibility, instant brand credibility, and access to seasoned business mentors. Many featured startups witnessed sharp spikes in website traffic, sales, and investor interest immediately after their episodes aired proving that Shark Tank India’s real value goes far beyond the cheque.
In this blog, you’ll discover the top 20 most successful deals from Shark Tank India.
| Startup Name | Founder(s) | Deal Value | Sharks Invested |
|---|---|---|---|
| Bamboo India | Yogesh Shinde, Ashwini Shinde | ₹50L for 3.5% equity + ₹30L debt | Ashneer Grover, Anupam Mittal |
| Skippi Ice Pops | Ravi Kabra, Anuja Kabra | ₹1 Cr for 15% equity | Aman Gupta, Anupam Mittal, Ashneer Grover, Namita Thapar, Peyush Bansal |
| Nuutjob | Ananya Maloo, Anushree Maloo | ₹25L for 20% equity | Peyush Bansal, Namita Thapar, Aman Gupta |
| Heart Up My Sleeves | Riya Khattar | ₹25L for 30% equity | Vineeta Singh, Anupam Mittal |
| Beyond Water | Devang Singhania, Sanchi Singhania | ₹75L for 10% equity | Namita Thapar, Aman Gupta |
| Auli Lifestyle | Aishwarya Biswas | ₹75L for 15% equity | Namita Thapar |
| Get-A-Way | Jash Shah, Pashmi Shah, Jimmy Shah | ₹1 Cr for 15% equity | Ashneer Grover, Vineeta Singh, Aman Gupta |
| Isak Fragrances | Vidushi Vijayvergiya | ₹50L for 50% equity | Peyush Bansal |
| TagZ Foods | Anish Basu Roy, Sagar Bhalotia | ₹70L for 2.75% equity | Ashneer Grover |
| Revamp Moto | Pritesh Mahajan, Jayesh Tope, Pushkaraj Salunke | ₹1 Cr for 1.5% equity | Aman Gupta, Anupam Mittal |
| The Sass Bar | Rishika Nayak | ₹50L for 35% equity | Anupam Mittal, Ghazal Alagh |
| Nish Hair | Parul Gulati | ₹1 Cr for 2% equity | Amit Jain |
| Ghar Soaps | Sayyam Jain, Sunny Jain | ₹60L for 4% equity | Aman Gupta |
| Snitch | Siddharth R. Dungarwal | ₹1.5 Cr for 1.5% equity | Aman Gupta, Anupam Mittal, Namita Thapar, Peyush Bansal, Vineeta Singh |
| PadCare Labs | Ajinkya Dhariya | ₹1 Cr for 4% equity | Namita Thapar, Peyush Bansal, Vineeta Singh, Anupam Mittal |
| UBreathe | Sanjay Maurya, Akhil Gupta, Abhimanyu Kadiyan | ₹50L for 5% equity | Namita Thapar |
| Spice Story | Soumyadeep Mukherjee | ₹70L for 5% equity | Namita Thapar |
| Lil’Goodness | Harshavardhan, Damanbir Singh | ₹50L for 1% equity + ₹50L debt | Peyush Bansal |
| Lea Clothing Co. | Lavanya Aneja, Kriti Aneja | ₹1 Cr for 4% equity + 2% royalty | Anupam Mittal, Namita Thapar, Vineeta Singh, Azhar Iqubal |
| Neon Attack | Hardik, Kartik | ₹50L for 2% equity + ₹25L debt + royalty | Aman Gupta, Namita Thapar |
Bamboo India, founded in 2016 is a Pune-based startup dedicated to replacing plastic products with eco-friendly bamboo alternatives. Their flagship product, the bamboo toothbrush, addresses environmental concerns by offering a sustainable substitute to plastic toothbrushes.
Since inception, the company has sold over 4 million bamboo toothbrushes across 2,050 Indian pin codes and 18 countries, demonstrating significant market penetration.
The company’s unique selling proposition (USP) lies in its commitment to sustainability and affordability. Initially, each bamboo toothbrush was priced at ₹180; through production optimization, Bamboo India reduced the price to an MRP of ₹45, with a manufacturing cost of ₹15, ensuring a gross profit of ₹30 per unit.
This pricing strategy has made eco-friendly products accessible to a broader consumer base. Their appearance on Shark Tank India further boosted their visibility, resulting in a tripling of sales during the airing months.
Launched in April 2021. Ice Pops is India’s first ice pop brand offering 100% natural flavors, colors, preservatives, and sweeteners. Their product line includes six flavors: Raspberry, Orange, Cola, Mango Twist, Bubblegum, and Lemon.
The brand gained significant attention after securing an all-shark deal on Shark Tank India, receiving ₹1 crore for 15% equity.
Following their Shark Tank appearance, Skippi experienced a remarkable surge in sales, with monthly revenue increasing from approximately ₹5 lakh to ₹4 crorea 100-fold growth.
This expansion enabled the brand to extend its presence to over 8,000 outlets nationwide and venture into international markets, including Hong Kong, Nepal, Uganda, and Kuwait.
Nuutjob Founded in 2021 is an Ahmedabad-based startup specializing in men’s intimate hygiene products. Their product line includes Nuutwash (a cleanser), Nuutguard (a liquid powder), and Nuutfresh (an intimate deodorant spray), all formulated to prevent irritation, odor, sweat, and itching.
The brand emphasizes the use of natural ingredients, ensuring products are free from sulfates and parabens.
Nuutjob’s USP lies in addressing a largely unspoken issue male intimate hygiene with humor and candidness, effectively breaking societal taboos. Their appearance on Shark Tank India resulted in a deal of ₹25 lakhs for 20% equity, leading to a 200% increase in sales in 2022.
As of 2024, the company’s net worth is estimated at ₹6.82 crore, reflecting significant growth in a niche market.
Founded in 2020 by Delhi-based entrepreneur Riya Khattar, Heart Up My Sleeves offers detachable statement sleeves that allow women to transform their outfits effortlessly. This innovative accessory enables multiple looks with a single garment, promoting sustainability and cost-effectiveness in fashion. Before appearing on Shark Tank India, the company achieved sales of ₹11.5 lakhs within nine months.
Following their television appearance, monthly sales surged from ₹1.5–2 lakhs to ₹6–7 lakhs, with products now available on major e-commerce platforms like Nykaa Fashion, Myntra, Amazon, and Flipkart.
The brand’s USP lies in its ability to offer versatile fashion solutions that cater to the modern woman’s desire for variety without the need for extensive wardrobes.
By focusing on detachable accessories, Heart Up My Sleeves addresses the common dilemma of “nothing to wear” by providing a simple yet elegant solution.
Beyond Water is India’s pioneering direct-to-consumer (D2C) brand offering liquid water enhancers. These sugar-free, natural flavor drops transform plain water into a flavorful beverage, encouraging increased hydration among consumers.
Each 100 mL bottle can flavor up to 5 liters of water, making it a convenient and cost-effective solution for those seeking variety in their daily water intake.
During their appearance on Shark Tank India Season 1, Beyond Water secured an investment of ₹75 lakhs for 10% equity from Namita Thapar and Aman Gupta, valuing the company at ₹7.5 crore.
This partnership facilitated significant growth with the company expanding its product range to include flavors like Lemon Mint, Mango Peach, and Orange, and is available on major e-commerce platforms such as Amazon and their own website.
Founded in 2017 by Aishwarya Biswas, Auli Lifestyle is a Kolkata-based skincare brand that combines Ayurvedic principles with modern science to offer a range of natural, cruelty-free products. Their product line includes skincare, haircare, body care, and wellness items, all formulated with natural ingredients to cater to diverse consumer needs.
Before appearing on Shark Tank India, Auli Lifestyle’s monthly sales ranged between ₹10 lakh and ₹12 lakh. After securing an investment of ₹75 lakhs for 15% equity from Namita Thapar during Season 1, the brand experienced significant growth, with monthly sales increasing to between ₹30 lakh and ₹37 lakh.
Established in 2018 by siblings Jash and Pashmi Shah, along with their mother Jimmy Shah, Get-A-Way is India’s pioneering healthy ice cream brand. Their products are high in protein, low in calories, and free from added sugars, catering to health-conscious consumers seeking guilt-free indulgence. Each 100-gram serving contains 12 grams of protein and only 7 grams of fat, making it a nutritious alternative to traditional ice creams.
Prior to their appearance on Shark Tank India, Get-A-Way achieved monthly sales of approximately ₹20 lakhs. Following their successful pitch, the company’s monthly sales surged to between ₹80 lakhs and ₹1 crore. Their distribution network expanded from 3 cities to over 19 cities across India.
Isak Fragrances is a Lucknow-based artisanal perfume brand that revives a 160-year-old family legacy in traditional Indian perfumery. The brand offers a range of handcrafted, vegan, and cruelty-free perfumes and attars, blending heritage with contemporary sensibilities. In the fiscal year 2021-2022, Isak Fragrances reported year-to-date sales of ₹18 lakhs, with monthly sales reaching ₹3.5 lakhs.
During their appearance on Shark Tank India Season 1, Vidushi sought an investment of ₹50 lakhs for 8% equity, valuing the company at ₹6.25 crore. After negotiations, she secured a deal with Peyush Bansal for ₹50 lakhs in exchange for 50% equity.
Founded in 2019. TagZ Foods is a Bengaluru-based startup specializing in popped potato chips that contain 50% less fat compared to traditional fried chips. Their product line also includes international gourmet dips and a range of center-filled cookies.
In the fiscal year 2022-2023, TagZ Foods reported a revenue of ₹23 crore, a significant increase from ₹8.97 crore in the previous year. Despite this growth, the company faced a loss of ₹4.6 crore in FY23.
On Shark Tank India Season 1, TagZ Foods secured an investment of ₹70 lakhs for 2.75% equity from Ashneer Grover. This investment facilitated the company’s expansion, including collaborations with the Rajasthan Royals IPL team and endorsement by cricketer Shikhar Dhawan.
However, in November 2024, reports indicated that Reliance Consumer Products, a subsidiary of Reliance Retail, acquired TagZ Foods for approximately ₹28 crore, signaling a strategic move to scale operations and address previous operational challenges.
Revamp Moto is a Nashik-based startup specializing in modular utility electric vehicles (EVs) designed to meet the diverse needs of Indian consumers. Their flagship model, the RM Buddie 25, is India’s first transformable EV, featuring swappable attachments that allow users to customize the vehicle for various purposes, such as delivery services or personal commuting.
Revamp Moto secured an investment of ₹1 crore for 1.5% equity on Shark Tank India from Aman Gupta and Anupam Mittal, valuing the company at approximately ₹66.67 crore. This funding enabled the company to commence production, with the first batch of RM Buddie 25 units rolled out in September 2023.
Founded in 2019.The Sass Bar is a Mumbai-based luxury soap brand renowned for its handcrafted, vegan soaps that resemble delectable desserts. These artisanal products are free from SLS and parabens, using premium ingredients like cocoa and shea butter to provide a skin-friendly experience.
Prior to appearing on Shark Tank India, the company reported monthly sales of approximately ₹6 lakhs. Following their successful pitch, where they secured ₹50 lakhs for 35% equity from investors Anupam Mittal and Ghazal Alagh, The Sass Bar experienced a significant surge in sales, with monthly revenues increasing to between ₹10 lakhs and ₹20 lakhs.
Founded in 2017 by actress-turned-entrepreneur Parul Gulati, Nish Hair specializes in 100% human hair extensions, addressing issues like hair loss, thinning, and styling versatility for women. The brand has experienced significant growth, with monthly sales increasing from ₹64 lakh in August 2022 to ₹80 lakh in October 2022. In the fiscal year 2021-2022, Nish Hair reported revenues of ₹6.7 crore with a net margin of 30%, and projected revenues of ₹15 crore for 2022-2023.
Nish Hair’s unique selling proposition lies in offering high-quality, affordable, and accessible hair extensions, filling a market gap for such products in India. The brand’s strong social media presence, with over 692,000 Instagram followers, has been instrumental in its marketing strategy, contributing to a fourfold increase in sales following its appearance on Shark Tank India.
Ghar Soaps, founded by step-brothers, is a skincare brand that blends traditional Ayurvedic wisdom with modern science to offer a range of products, including face washes, uptans, bath salts, and body massage oils. In August 2022, they achieved sales of ₹1 crore, with a profit of ₹15 lakhs, and projected revenues of ₹15 crore for the fiscal year 2022-2023.
Their appearance on Shark Tank India Season 2 resulted in a deal with Aman Gupta, who invested ₹60 lakhs for 4% equity, valuing the company at ₹15 crore. Following the episode’s airing, Ghar Soaps experienced a significant surge in website traffic, with visitors increasing from hundreds to 7,000 at its peak, and generated ₹14 lakhs in sales over two days.
Established in 2019. Snitch is a Bengaluru-based direct-to-consumer (D2C) men’s fashion brand that offers a diverse range of apparel, including shirts, t-shirts, trousers, and accessories, catering to the fashion-forward modern man. Snitch’s commitment to staying ahead of fashion trends and delivering high-quality products has been instrumental in its success.
In the financial year 2022-2023, Snitch reported a revenue of ₹120 crore, marking a 250% increase from the previous year’s ₹44 crore. The company also achieved a net profit of ₹3.1 crore during this period. In the subsequent financial year 2023-2024, Snitch’s revenue further soared to ₹243 crore, with net profit increasing to ₹4.4 crore.
Snitch’s success lies in its agile inventory management and rapid product development cycle, enabling the brand to introduce new styles weekly. This approach has resonated with consumers, resulting in over 1.5 million app downloads and more than 1 million orders fulfilled in the fiscal year 2022-2023.
The brand’s appearance on Shark Tank India Season 2 not only amplified its visibility and credibility in the market but also aligned with its strategic expansion into offline retail, with plans to open 10 new stores by January 2025 to enhance customer experience through an omnichannel presence.
Founded in 2018 by mechanical engineer, PadCare Labs addresses the pressing issue of sanitary napkin disposal through its innovative PadCare Bin a patented system that safely collects, sanitizes, and recycles menstrual waste. This solution promotes hygiene and contributes to environmental sustainability by preventing non-biodegradable waste from reaching landfills.
In the fiscal year ending March 31, 2024, PadCare Labs reported a revenue of ₹5.98 crore ($722,000), reflecting a compound annual growth rate (CAGR) of 115% over the past five years.
On Shark Tank India Season 2, PadCare secured ₹1 crore for 4% equity from four prominent investors. Post-investment, the company experienced a tenfold increase in annual revenue within 15 months, reaching ₹10 crore, and secured orders worth ₹22 crore for the upcoming fiscal year.
UBreathe is a biotech startup specializing in plant-based air purifiers that enhance indoor air quality by integrating natural plant processes with advanced technology. Their proprietary “Breathing Roots” technology amplifies a plant’s natural ability to purify air, making it up to 100 times more effective than standard houseplants. This innovation has led to the development of products like UBreathe Mini, UBreathe Life, and UBreathe Wall, catering to various indoor environments.
UBreathe’s USP is its sustainable approach to air purification, combining the aesthetic appeal of indoor plants with enhanced air-cleaning efficiency. This eco-friendly solution has resonated with consumers, resulting in the sale of over 5,000 units across 15 cities. In October 2024, the company announced plans to raise an additional ₹24 crore to expand its product line, indicating a strong growth trajectory in the burgeoning air purifier market.
Established in 2019, Spice Story is a Mumbai-based startup that brings authentic Indian street flavors to the modern kitchen through a diverse range of chutneys and sauces. The brand curates regional chutneys from across India, offering them in convenient, contemporary packaging to cater to urban consumers seeking traditional tastes. In the fiscal year 2021-2022, Spice Story reported a revenue of ₹4.1 crore and projected an increase to ₹8.7 crore for 2022-2023. Their products are available in over 1,500 stores nationwide.
Their appearance on Shark Tank India Season 2 resulted in a deal with Namita Thapar, who invested ₹70 lakhs for 5% equity, valuing the company at ₹14 crore. This investment has enabled the brand to expand its product line and distribution network, aiming for a 25-fold growth by 2025, targeting a revenue milestone of ₹100 crore.
Founded in 2018, Lil’ Goodness is a Bengaluru-based startup dedicated to offering nutritious and tasty snacks for children. Their product line includes prebiotic chocolates with 35% less sugar, teff-based puffs, and oats-based milkshakes, all created with traditional ingredients like teff from Africa and turmeric from India.
In the fiscal year 2021-2022, the company reported a revenue of ₹2.4 crore and projected a fivefold growth for 2022-2023. By December 2022, Lil’ Goodness achieved a gross revenue run rate of ₹1.5 crore per month, reflecting a sixfold increase over ten months.
Their appearance on Shark Tank India Season 2 resulted in a deal with Peyush Bansal, who invested ₹50 lakhs for 1% equity and an additional ₹50 lakhs as debt at a 10% interest rate. This investment has facilitated the company’s expansion, with plans to reach a turnover of ₹500 crore by the fiscal year 2025-2026.
Lea Clothing Co., established by mother-daughter duo, is a Delhi-based fashion brand committed to inclusivity and sustainability. Offering sizes from XS to 5XL, the brand caters to diverse body types. Their innovative use of upcycled fabrics and made-to-order designs minimizes waste, aligning with eco-friendly practices.
Before appearing on Shark Tank India, Lea Clothing Co. had already established a strong presence in the Indian fashion market, focusing on sustainable practices and inclusivity. However, the brand experienced an exponential surge in website traffic post pitching to the sharks and securing funding, which they harnessed through shoppable videos to drive sales.
The videos gained 2.4 lakh impressions with an impressive 5% engagement rate and 3,963 shares, and this helped Lea Clothing Co. generate 4.5 lakh INR extra sales in just 30 days.
Neon Attack specializes in premium-quality, break-resistant LED neon signs tailored for homes, offices, and events. Their products are known for durability and customization. As of early 2024, Neon Attack reported impressive monthly revenues of approximately ₹1 crore, reflecting a notable consumer interest in their offerings.
On Shark Tank India Season 3, the founders secured a deal with Aman Gupta and Namita Thapar, who offered ₹50 lakhs for 2% equity, along with an additional ₹25 lakhs in debt, structured with a 2% royalty until the ₹50 lakhs are recouped. This investment is expected to bolster Neon Attack’s production capabilities and expand their market reach.
Shark Tank India has emerged as a powerful launchpad for Indian startups. Beyond on-air funding, the show has given entrepreneurs nationwide visibility, instant brand credibility, and access to seasoned business mentors. Many featured startups witnessed sharp spikes in website traffic, sales, and investor interest immediately after their episodes aired proving that Shark Tank India’s real value goes far beyond the cheque.
In this blog, you’ll discover the top 20 most successful deals from Shark Tank India.
| Startup Name | Founder(s) | Deal Value | Sharks Invested |
|---|---|---|---|
| Bamboo India | Yogesh Shinde, Ashwini Shinde | ₹50L for 3.5% equity + ₹30L debt | Ashneer Grover, Anupam Mittal |
| Skippi Ice Pops | Ravi Kabra, Anuja Kabra | ₹1 Cr for 15% equity | Aman Gupta, Anupam Mittal, Ashneer Grover, Namita Thapar, Peyush Bansal |
| Nuutjob | Ananya Maloo, Anushree Maloo | ₹25L for 20% equity | Peyush Bansal, Namita Thapar, Aman Gupta |
| Heart Up My Sleeves | Riya Khattar | ₹25L for 30% equity | Vineeta Singh, Anupam Mittal |
| Beyond Water | Devang Singhania, Sanchi Singhania | ₹75L for 10% equity | Namita Thapar, Aman Gupta |
| Auli Lifestyle | Aishwarya Biswas | ₹75L for 15% equity | Namita Thapar |
| Get-A-Way | Jash Shah, Pashmi Shah, Jimmy Shah | ₹1 Cr for 15% equity | Ashneer Grover, Vineeta Singh, Aman Gupta |
| Isak Fragrances | Vidushi Vijayvergiya | ₹50L for 50% equity | Peyush Bansal |
| TagZ Foods | Anish Basu Roy, Sagar Bhalotia | ₹70L for 2.75% equity | Ashneer Grover |
| Revamp Moto | Pritesh Mahajan, Jayesh Tope, Pushkaraj Salunke | ₹1 Cr for 1.5% equity | Aman Gupta, Anupam Mittal |
| The Sass Bar | Rishika Nayak | ₹50L for 35% equity | Anupam Mittal, Ghazal Alagh |
| Nish Hair | Parul Gulati | ₹1 Cr for 2% equity | Amit Jain |
| Ghar Soaps | Sayyam Jain, Sunny Jain | ₹60L for 4% equity | Aman Gupta |
| Snitch | Siddharth R. Dungarwal | ₹1.5 Cr for 1.5% equity | Aman Gupta, Anupam Mittal, Namita Thapar, Peyush Bansal, Vineeta Singh |
| PadCare Labs | Ajinkya Dhariya | ₹1 Cr for 4% equity | Namita Thapar, Peyush Bansal, Vineeta Singh, Anupam Mittal |
| UBreathe | Sanjay Maurya, Akhil Gupta, Abhimanyu Kadiyan | ₹50L for 5% equity | Namita Thapar |
| Spice Story | Soumyadeep Mukherjee | ₹70L for 5% equity | Namita Thapar |
| Lil’Goodness | Harshavardhan, Damanbir Singh | ₹50L for 1% equity + ₹50L debt | Peyush Bansal |
| Lea Clothing Co. | Lavanya Aneja, Kriti Aneja | ₹1 Cr for 4% equity + 2% royalty | Anupam Mittal, Namita Thapar, Vineeta Singh, Azhar Iqubal |
| Neon Attack | Hardik, Kartik | ₹50L for 2% equity + ₹25L debt + royalty | Aman Gupta, Namita Thapar |
Bamboo India, founded in 2016 is a Pune-based startup dedicated to replacing plastic products with eco-friendly bamboo alternatives. Their flagship product, the bamboo toothbrush, addresses environmental concerns by offering a sustainable substitute to plastic toothbrushes.
Since inception, the company has sold over 4 million bamboo toothbrushes across 2,050 Indian pin codes and 18 countries, demonstrating significant market penetration.
The company’s unique selling proposition (USP) lies in its commitment to sustainability and affordability. Initially, each bamboo toothbrush was priced at ₹180; through production optimization, Bamboo India reduced the price to an MRP of ₹45, with a manufacturing cost of ₹15, ensuring a gross profit of ₹30 per unit.
This pricing strategy has made eco-friendly products accessible to a broader consumer base. Their appearance on Shark Tank India further boosted their visibility, resulting in a tripling of sales during the airing months.
Launched in April 2021. Ice Pops is India’s first ice pop brand offering 100% natural flavors, colors, preservatives, and sweeteners. Their product line includes six flavors: Raspberry, Orange, Cola, Mango Twist, Bubblegum, and Lemon.
The brand gained significant attention after securing an all-shark deal on Shark Tank India, receiving ₹1 crore for 15% equity.
Following their Shark Tank appearance, Skippi experienced a remarkable surge in sales, with monthly revenue increasing from approximately ₹5 lakh to ₹4 crorea 100-fold growth.
This expansion enabled the brand to extend its presence to over 8,000 outlets nationwide and venture into international markets, including Hong Kong, Nepal, Uganda, and Kuwait.
Nuutjob Founded in 2021 is an Ahmedabad-based startup specializing in men’s intimate hygiene products. Their product line includes Nuutwash (a cleanser), Nuutguard (a liquid powder), and Nuutfresh (an intimate deodorant spray), all formulated to prevent irritation, odor, sweat, and itching.
The brand emphasizes the use of natural ingredients, ensuring products are free from sulfates and parabens.
Nuutjob’s USP lies in addressing a largely unspoken issue male intimate hygiene with humor and candidness, effectively breaking societal taboos. Their appearance on Shark Tank India resulted in a deal of ₹25 lakhs for 20% equity, leading to a 200% increase in sales in 2022.
As of 2024, the company’s net worth is estimated at ₹6.82 crore, reflecting significant growth in a niche market.
Founded in 2020 by Delhi-based entrepreneur Riya Khattar, Heart Up My Sleeves offers detachable statement sleeves that allow women to transform their outfits effortlessly. This innovative accessory enables multiple looks with a single garment, promoting sustainability and cost-effectiveness in fashion. Before appearing on Shark Tank India, the company achieved sales of ₹11.5 lakhs within nine months.
Following their television appearance, monthly sales surged from ₹1.5–2 lakhs to ₹6–7 lakhs, with products now available on major e-commerce platforms like Nykaa Fashion, Myntra, Amazon, and Flipkart.
The brand’s USP lies in its ability to offer versatile fashion solutions that cater to the modern woman’s desire for variety without the need for extensive wardrobes.
By focusing on detachable accessories, Heart Up My Sleeves addresses the common dilemma of “nothing to wear” by providing a simple yet elegant solution.
Beyond Water is India’s pioneering direct-to-consumer (D2C) brand offering liquid water enhancers. These sugar-free, natural flavor drops transform plain water into a flavorful beverage, encouraging increased hydration among consumers.
Each 100 mL bottle can flavor up to 5 liters of water, making it a convenient and cost-effective solution for those seeking variety in their daily water intake.
During their appearance on Shark Tank India Season 1, Beyond Water secured an investment of ₹75 lakhs for 10% equity from Namita Thapar and Aman Gupta, valuing the company at ₹7.5 crore.
This partnership facilitated significant growth with the company expanding its product range to include flavors like Lemon Mint, Mango Peach, and Orange, and is available on major e-commerce platforms such as Amazon and their own website.
Founded in 2017 by Aishwarya Biswas, Auli Lifestyle is a Kolkata-based skincare brand that combines Ayurvedic principles with modern science to offer a range of natural, cruelty-free products. Their product line includes skincare, haircare, body care, and wellness items, all formulated with natural ingredients to cater to diverse consumer needs.
Before appearing on Shark Tank India, Auli Lifestyle’s monthly sales ranged between ₹10 lakh and ₹12 lakh. After securing an investment of ₹75 lakhs for 15% equity from Namita Thapar during Season 1, the brand experienced significant growth, with monthly sales increasing to between ₹30 lakh and ₹37 lakh.
Established in 2018 by siblings Jash and Pashmi Shah, along with their mother Jimmy Shah, Get-A-Way is India’s pioneering healthy ice cream brand. Their products are high in protein, low in calories, and free from added sugars, catering to health-conscious consumers seeking guilt-free indulgence. Each 100-gram serving contains 12 grams of protein and only 7 grams of fat, making it a nutritious alternative to traditional ice creams.
Prior to their appearance on Shark Tank India, Get-A-Way achieved monthly sales of approximately ₹20 lakhs. Following their successful pitch, the company’s monthly sales surged to between ₹80 lakhs and ₹1 crore. Their distribution network expanded from 3 cities to over 19 cities across India.
Isak Fragrances is a Lucknow-based artisanal perfume brand that revives a 160-year-old family legacy in traditional Indian perfumery. The brand offers a range of handcrafted, vegan, and cruelty-free perfumes and attars, blending heritage with contemporary sensibilities. In the fiscal year 2021-2022, Isak Fragrances reported year-to-date sales of ₹18 lakhs, with monthly sales reaching ₹3.5 lakhs.
During their appearance on Shark Tank India Season 1, Vidushi sought an investment of ₹50 lakhs for 8% equity, valuing the company at ₹6.25 crore. After negotiations, she secured a deal with Peyush Bansal for ₹50 lakhs in exchange for 50% equity.
Founded in 2019. TagZ Foods is a Bengaluru-based startup specializing in popped potato chips that contain 50% less fat compared to traditional fried chips. Their product line also includes international gourmet dips and a range of center-filled cookies.
In the fiscal year 2022-2023, TagZ Foods reported a revenue of ₹23 crore, a significant increase from ₹8.97 crore in the previous year. Despite this growth, the company faced a loss of ₹4.6 crore in FY23.
On Shark Tank India Season 1, TagZ Foods secured an investment of ₹70 lakhs for 2.75% equity from Ashneer Grover. This investment facilitated the company’s expansion, including collaborations with the Rajasthan Royals IPL team and endorsement by cricketer Shikhar Dhawan.
However, in November 2024, reports indicated that Reliance Consumer Products, a subsidiary of Reliance Retail, acquired TagZ Foods for approximately ₹28 crore, signaling a strategic move to scale operations and address previous operational challenges.
Revamp Moto is a Nashik-based startup specializing in modular utility electric vehicles (EVs) designed to meet the diverse needs of Indian consumers. Their flagship model, the RM Buddie 25, is India’s first transformable EV, featuring swappable attachments that allow users to customize the vehicle for various purposes, such as delivery services or personal commuting.
Revamp Moto secured an investment of ₹1 crore for 1.5% equity on Shark Tank India from Aman Gupta and Anupam Mittal, valuing the company at approximately ₹66.67 crore. This funding enabled the company to commence production, with the first batch of RM Buddie 25 units rolled out in September 2023.
Founded in 2019.The Sass Bar is a Mumbai-based luxury soap brand renowned for its handcrafted, vegan soaps that resemble delectable desserts. These artisanal products are free from SLS and parabens, using premium ingredients like cocoa and shea butter to provide a skin-friendly experience.
Prior to appearing on Shark Tank India, the company reported monthly sales of approximately ₹6 lakhs. Following their successful pitch, where they secured ₹50 lakhs for 35% equity from investors Anupam Mittal and Ghazal Alagh, The Sass Bar experienced a significant surge in sales, with monthly revenues increasing to between ₹10 lakhs and ₹20 lakhs.
Founded in 2017 by actress-turned-entrepreneur Parul Gulati, Nish Hair specializes in 100% human hair extensions, addressing issues like hair loss, thinning, and styling versatility for women. The brand has experienced significant growth, with monthly sales increasing from ₹64 lakh in August 2022 to ₹80 lakh in October 2022. In the fiscal year 2021-2022, Nish Hair reported revenues of ₹6.7 crore with a net margin of 30%, and projected revenues of ₹15 crore for 2022-2023.
Nish Hair’s unique selling proposition lies in offering high-quality, affordable, and accessible hair extensions, filling a market gap for such products in India. The brand’s strong social media presence, with over 692,000 Instagram followers, has been instrumental in its marketing strategy, contributing to a fourfold increase in sales following its appearance on Shark Tank India.
Ghar Soaps, founded by step-brothers, is a skincare brand that blends traditional Ayurvedic wisdom with modern science to offer a range of products, including face washes, uptans, bath salts, and body massage oils. In August 2022, they achieved sales of ₹1 crore, with a profit of ₹15 lakhs, and projected revenues of ₹15 crore for the fiscal year 2022-2023.
Their appearance on Shark Tank India Season 2 resulted in a deal with Aman Gupta, who invested ₹60 lakhs for 4% equity, valuing the company at ₹15 crore. Following the episode’s airing, Ghar Soaps experienced a significant surge in website traffic, with visitors increasing from hundreds to 7,000 at its peak, and generated ₹14 lakhs in sales over two days.
Established in 2019. Snitch is a Bengaluru-based direct-to-consumer (D2C) men’s fashion brand that offers a diverse range of apparel, including shirts, t-shirts, trousers, and accessories, catering to the fashion-forward modern man. Snitch’s commitment to staying ahead of fashion trends and delivering high-quality products has been instrumental in its success.
In the financial year 2022-2023, Snitch reported a revenue of ₹120 crore, marking a 250% increase from the previous year’s ₹44 crore. The company also achieved a net profit of ₹3.1 crore during this period. In the subsequent financial year 2023-2024, Snitch’s revenue further soared to ₹243 crore, with net profit increasing to ₹4.4 crore.
Snitch’s success lies in its agile inventory management and rapid product development cycle, enabling the brand to introduce new styles weekly. This approach has resonated with consumers, resulting in over 1.5 million app downloads and more than 1 million orders fulfilled in the fiscal year 2022-2023.
The brand’s appearance on Shark Tank India Season 2 not only amplified its visibility and credibility in the market but also aligned with its strategic expansion into offline retail, with plans to open 10 new stores by January 2025 to enhance customer experience through an omnichannel presence.
Founded in 2018 by mechanical engineer, PadCare Labs addresses the pressing issue of sanitary napkin disposal through its innovative PadCare Bin a patented system that safely collects, sanitizes, and recycles menstrual waste. This solution promotes hygiene and contributes to environmental sustainability by preventing non-biodegradable waste from reaching landfills.
In the fiscal year ending March 31, 2024, PadCare Labs reported a revenue of ₹5.98 crore ($722,000), reflecting a compound annual growth rate (CAGR) of 115% over the past five years.
On Shark Tank India Season 2, PadCare secured ₹1 crore for 4% equity from four prominent investors. Post-investment, the company experienced a tenfold increase in annual revenue within 15 months, reaching ₹10 crore, and secured orders worth ₹22 crore for the upcoming fiscal year.
UBreathe is a biotech startup specializing in plant-based air purifiers that enhance indoor air quality by integrating natural plant processes with advanced technology. Their proprietary “Breathing Roots” technology amplifies a plant’s natural ability to purify air, making it up to 100 times more effective than standard houseplants. This innovation has led to the development of products like UBreathe Mini, UBreathe Life, and UBreathe Wall, catering to various indoor environments.
UBreathe’s USP is its sustainable approach to air purification, combining the aesthetic appeal of indoor plants with enhanced air-cleaning efficiency. This eco-friendly solution has resonated with consumers, resulting in the sale of over 5,000 units across 15 cities. In October 2024, the company announced plans to raise an additional ₹24 crore to expand its product line, indicating a strong growth trajectory in the burgeoning air purifier market.
Established in 2019, Spice Story is a Mumbai-based startup that brings authentic Indian street flavors to the modern kitchen through a diverse range of chutneys and sauces. The brand curates regional chutneys from across India, offering them in convenient, contemporary packaging to cater to urban consumers seeking traditional tastes. In the fiscal year 2021-2022, Spice Story reported a revenue of ₹4.1 crore and projected an increase to ₹8.7 crore for 2022-2023. Their products are available in over 1,500 stores nationwide.
Their appearance on Shark Tank India Season 2 resulted in a deal with Namita Thapar, who invested ₹70 lakhs for 5% equity, valuing the company at ₹14 crore. This investment has enabled the brand to expand its product line and distribution network, aiming for a 25-fold growth by 2025, targeting a revenue milestone of ₹100 crore.
Founded in 2018, Lil’ Goodness is a Bengaluru-based startup dedicated to offering nutritious and tasty snacks for children. Their product line includes prebiotic chocolates with 35% less sugar, teff-based puffs, and oats-based milkshakes, all created with traditional ingredients like teff from Africa and turmeric from India.
In the fiscal year 2021-2022, the company reported a revenue of ₹2.4 crore and projected a fivefold growth for 2022-2023. By December 2022, Lil’ Goodness achieved a gross revenue run rate of ₹1.5 crore per month, reflecting a sixfold increase over ten months.
Their appearance on Shark Tank India Season 2 resulted in a deal with Peyush Bansal, who invested ₹50 lakhs for 1% equity and an additional ₹50 lakhs as debt at a 10% interest rate. This investment has facilitated the company’s expansion, with plans to reach a turnover of ₹500 crore by the fiscal year 2025-2026.
Lea Clothing Co., established by mother-daughter duo, is a Delhi-based fashion brand committed to inclusivity and sustainability. Offering sizes from XS to 5XL, the brand caters to diverse body types. Their innovative use of upcycled fabrics and made-to-order designs minimizes waste, aligning with eco-friendly practices.
Before appearing on Shark Tank India, Lea Clothing Co. had already established a strong presence in the Indian fashion market, focusing on sustainable practices and inclusivity. However, the brand experienced an exponential surge in website traffic post pitching to the sharks and securing funding, which they harnessed through shoppable videos to drive sales.
The videos gained 2.4 lakh impressions with an impressive 5% engagement rate and 3,963 shares, and this helped Lea Clothing Co. generate 4.5 lakh INR extra sales in just 30 days.
Neon Attack specializes in premium-quality, break-resistant LED neon signs tailored for homes, offices, and events. Their products are known for durability and customization. As of early 2024, Neon Attack reported impressive monthly revenues of approximately ₹1 crore, reflecting a notable consumer interest in their offerings.
On Shark Tank India Season 3, the founders secured a deal with Aman Gupta and Namita Thapar, who offered ₹50 lakhs for 2% equity, along with an additional ₹25 lakhs in debt, structured with a 2% royalty until the ₹50 lakhs are recouped. This investment is expected to bolster Neon Attack’s production capabilities and expand their market reach.
I’m a contributor at Finanjo, where I write about personal finance, banking, and everyday money topics in a clear and practical way. I simplify complex finance jargon into easy explanations and real-life insights, covering everything from bank accounts and deposits to government schemes and smart money decisions so readers can understand finance without the confusion.
I’m a contributor at Finanjo, where I write about personal finance, banking, and everyday money topics in a clear and practical way. I simplify complex finance jargon into easy explanations and real-life insights, covering everything from bank accounts and deposits to government schemes and smart money decisions so readers can understand finance without the confusion.
