Jul 20, 2026
The 600% APR Problem: What Legal Lending in India Actually Looks Like
In 2022, I was living in Stockholm. One evening, a Swedish friend of mine, 24 years old, working her first job at a design…
P
Prithvi
1 min read
Jun 15, 2026
Finanjo is Now a SEBI-Registered Investment Adviser
A few days ago, we received our SEBI Registered Investment Adviser (RIA) license. For Finanjo, this is a significant milestone. It is also a…
Founders Office
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May 13, 2026
The personalisation gap: why Indian finance apps know your balance but not your situation
The personal finance industry in India has spent a decade asking the wrong question. The question it has been asking: how do we get…
Founders Office
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Apr 06, 2026
Data without decisions is useless – why dashboards are failing young Indians
Here is a scene that plays out thousands of times a day across every personal finance app in India. A user opens the app.…
Founders Office
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Mar 30, 2026
4,000 queries to Jo. Here’s what young India actually wants from a finance app
Last month, a user sent Jo this message: “If my salary stopped for one month, how long could I maintain my current lifestyle?” This…
Founders Office
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Mar 16, 2026
Personal Finance Isn’t a Literacy Problem
Before we wrote a single line of code for Finanjo, Pankaj and I spent months talking to young Indians about their relationship with money.…
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Mar 09, 2026
Blume Just Said What We’ve Been Building For
I read a lot of investor reports. Most of them describe problems I already know and solutions that remain safely abstract. We had a…
Founders Office
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Mar 03, 2026
Are Account Aggregators Safe?
Every day, someone downloads Finanjo, looks at the screen asking them to connect their bank account, and pauses. The message I get most from…
Founders Office
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Feb 25, 2026
Finanjo Raises ₹1.5 Crore in Pre-Seed Funding Led by AJVC to Transform Personal Finance for Young Indians
Jaipur, India – Finanjo (Finanjo Ventures Private Limited), a full-stack personal finance platform built for young Indians, today announced the close of its pre-seed…
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Feb 19, 2026
Account Aggregators Will Be the Next Big Thing in India
We have seen this before. In 2014, when the government launched the Jan Dhan Yojana, a lot of people dismissed it. Too ambitious. Too…
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Feb 11, 2026
Finanjo: From Financial Ambiguity to Financial Clarity
Finanjo aims to be a financial buddy for young Indians. Transparent. Unfiltered. Always on time. Imagine having an EMI due on the 20th of…
Founders Office
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Feb 10, 2026
From Dashboards to Decisions
This writeup is a part of my series where I share about how Finanjo came to be. This is part 2 of the series.…
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Feb 09, 2026
Personal Finance for Indian Youth is broken
Between 2022 and 2025, I lived across Europe. I first moved to Stockholm for an international business law specialisation at Stockholm University, later…
Founders Office
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