Celebrated in the United States on the Friday following Thanksgiving, Black Friday is one of the most popular shopping occasions of the year. It has grown to become a global shopping sale with huge in-store and online discounts.
It is important because it enables consumers to buy goods at huge discounts, frequently the lowest of the year, including electronics, clothing, appliances, gadgets, and more. Before the holidays, it is a huge sales opportunity for brands, allowing them to increase revenue, clear out inventory, and draw in new clients.
The term “Black Friday” originated in the 1960s in Philadelphia. Police officers used it to describe the heavy traffic and crowded streets caused by holiday shoppers the day after Thanksgiving.
Later, retailers adopted the term with a positive spin. Traditionally, stores operated at a financial “loss” or in the red for most of the year, but Black Friday sales pushed them into the black, meaning profit. This marked the beginning of Black Friday as a massive retail event.
With the rise of the internet and e-commerce, Black Friday turned into a worldwide shopping phenomenon, expanding to countries far beyond the U.S.
Global brands offer large Black Friday discounts for several strategic reasons:
This is the perfect time for brands to move older stock before new year launches.
Big discounts encourage first-time buyers, helping brands grow their customer base.
Black Friday falls close to Christmas and New Year, making it ideal for maximizing annual revenue.
When one brand offers huge deals, competitors must match or beat them to stay relevant.
Lower prices motivate customers to buy more items, increasing overall sales volume.
E-commerce platforms especially use Black Friday to push traffic, app downloads, and repeat purchases.
Black Friday in 2025 falls on November 28th. It is celebrated every year on the Friday after Thanksgiving Day in the United States. While it originally lasted just one day, it has now expanded into a multi-day global shopping festival lasting nearly a week.
Most brands start offers early and continue discounts through the weekend until Cyber Monday, making it one of the biggest shopping periods of the year.
Here’s the typical timeline shoppers and brands follow:
Brands release sneak peeks of deals, newsletters, and signup bonuses.
Early discounts go live on electronics, gadgets, fashion, home appliances, and more.
The main shopping day with the biggest discounts of the season.
Offers continue through Saturday and Sunday with additional deals.
Massive online-only deals, especially on tech, software, electronics, and gadgets.
Most major retailers start their offers early so shoppers don’t have to wait for the main day. Expect:
These early deals help shoppers avoid rush-hour traffic and sold-out items.
The sale does not end on Friday. Retailers continue their deals through the weekend with:
Foot traffic and online shopping both remain extremely high during this period.
Cyber Monday 2025 falls on December 1st and is fully focused on online deals, especially:
Many brands also extend Cyber Monday into a Cyber Week, lasting until December 5.
Electronics always lead Black Friday sales. Expect massive discounts on:
Brands like Apple, Samsung, Sony, LG, HP, and Dell usually offer their lowest prices of the year.
Fashion sees 40–80% off during Black Friday with deals on:
Both global brands and local labels participate, making fashion a top category for savings.
Huge discounts appear on small and large appliances, such as:
Bundle deals and extended warranties also go on sale.
Beauty lovers enjoy major deals across:
Black Friday is known for value sets and buy 1 get 1 deals in this category.
Perfect for holiday gifting season, discounts include:
Parents often shop early for Christmas during Black Friday.
Online and in-store furniture retailers offer great deals on:
Shipping and installation discounts are common too.
Black Friday isn’t just about shopping — travel brands also participate with:
It’s one of the best times to book trips for Christmas, New Year, and early 2026.
| Website / Brand | Category | Discount / Offer | Sale Dates | Highlights | Official Link |
|---|---|---|---|---|---|
| PUMA India | Footwear & Sportswear | Extra 30% OFF on footwear, apparel & accessories | Early access 27 Nov → Main Sale 28 Nov 2025 | Popular sneakers + athleisure wear at steep cuts | Puma – Black Friday Sale |
| H&M India | Fashion & Lifestyle | Up to 70% OFF + extra cashback offers | 28 Nov – 30 Nov 2025 | Apparel for men/women/kids + H&M Home included | H&M Sale – Black friday sale |
| Adidas India | Sportswear / Fashion | Up to 70% OFF on shoes & clothing + bundle offers | 28 Nov – 1 Dec 2025 | Best for sneakers & training gear | Adidas India – Black Friday sale |
| Libas | Ethnic Fashion | Up to 60% OFF + extra 15% coupon discount | Live Now – 1 Dec 2025 | Ethnic wear for women + curated styles | Libas – Black Friday sale |
| PlayStation India | Gaming & Electronics | Up to ₹10,000 OFF on PS5, games & accessories | 21 Nov – 4 Dec 2025 | Big deal for gamers – official Sony India promo | Play station – black friday sale |
| Croma | Electronics & Home Appliances | Up to 80% OFF + bank offers + exchange bonus | Live Now – 30 Nov 2025 | TVs, laptops, phones & gadgets | Croma – Black Friday Sale |
| Amazon India | All Categories | Up to 55% OFF sitewide (Tech, Home, Fashion) | 20 Nov – 1 Dec 2025 | Global Black Friday week event | Amazon India – Black Friday sale |
| Category | Best Site(s) | Reason |
|---|---|---|
| Electronics & Gadgets | Croma / Amazon | Deeper discounts + official warranties + bank offers |
| Fashion (Casual / Everyday) | H&M / Libas | Consistent 70% + coupon combos |
| Sports / Outdoor Gear | PUMA / Adidas | Flat 30–70% on popular lines |
| Beauty / Personal Care | Mamaearth | “Buy 3 at ₹899” type offers + bonus codes |
| Gaming / Consoles | PlayStation India | ₹10,000 off official hardware |
| Premium Apparel & Brands | Tata Cliq / Marks & Spencer | Mid-luxury labels with stackable coupons |
Most platforms increase prices before the sale wishlist helps track real drops.
Use price comparison tools to get the best value.
Credit/debit card discounts can save you an extra 5–15%.
Buy only from:
Electronics & beauty products often have stricter return rules.
| Black Friday | Cyber Monday |
|---|---|
| Best for electronics, fashion, & appliances | Best for gadgets, software & online deals |
| Heavy offline + online offers | Mostly online discounts |
| Limited-time lightning deals | Better tech-focused deals |
| Category | Name | Purpose |
|---|---|---|
| Price Tracking Apps | Keepa | Amazon price history & alerts |
| CamelCamelCamel | Price charts & drop notifications | |
| PriceTracker App | Tracks prices on Amazon & Flipkart | |
| Honey App | Auto-applies coupons + price alerts | |
| Slickdeals | Community-shared deals & notifications | |
| Coupon Websites | GrabOn | Coupons for Amazon, Myntra, Ajio & more |
| CouponDunia | Extra bank & platform-specific offers | |
| CashKaro | Extra cashback over sale discounts | |
| RetailMeNot | International coupons for top brands | |
| DesiDime | Community deal discussion + coupon codes | |
| Browser Extensions | Honey | Auto coupons + reward points |
| Rakuten | Cashback on global brands | |
| Keepa Extension | Price history on Amazon pages | |
| BuyHatke | Tracks prices across Indian websites | |
| PriceBlink | Compares prices across stores instantly |
| Aspect | Details |
|---|---|
| Check Before Buying | Return eligibility (returnable / non-returnable) |
| Return window (7/10/30 days depending on category) | |
| Warranty details (especially electronics) | |
| Seller ratings (avoid below 4★) | |
| Restocking fees (applicable for some gadgets) | |
| Seal intact requirement for electronics | |
| Strictest Policies Categories | Beauty & personal care (non-returnable) |
| Innerwear & lingerie (non-returnable) | |
| Supplements & groceries (non-returnable) | |
| Mobiles, laptops, appliances (replacement-only) | |
| Electronics accessories (replacement-only) | |
| Easy Return Categories | Clothing |
| Footwear | |
| Home décor | |
| Fashion accessories |
| Category | Details |
|---|---|
| Prime / Plus Member Benefits | 24-hour early access to deals |
| Exclusive lightning deals | |
| Extra cashback on selected items | |
| Faster delivery on high-demand products | |
| Bank Credit Card Offers | 5–15% instant discount |
| No-cost EMI options | |
| Extra cashback on electronics & appliances | |
| Popular banks: HDFC, ICICI, SBI, Axis, Kotak | |
| Wallet Cashback Deals | Paytm: Cashback + reward points |
| PhonePe: Coins + scratch cards | |
| Mobikwik: SuperCash & extra discounts |
Ans: Black Friday 2025 falls on 28 November 2025, with pre-sale deals beginning 2–3 days earlier and Cyber Monday following on 1 December 2025.
Ans: Electronics, fashion, beauty, appliances, home décor, and gadgets see the hugest price cuts during the Black Friday Sale.
Ans:
Both are great, but it depends on what you’re buying.
Ans: You can get early access by:
Ans: Return policies vary.
Always check the return window and seller ratings before buying.
Ans: Use price-tracking apps and extensions such as:
These help you compare prices, apply coupons, and get alerts.
Ans: Yes! Coupon sites like GrabOn, CouponDunia, CashKaro, and RetailMeNot offer extra discounts on top of the sale price.
Ans: Yes. Major platforms such as Amazon, Flipkart, Myntra, Ajio, Croma, and Reliance Digital offer Black Friday deals tailored for Indian shoppers.
Ans: If you’re buying electronics or big items, Black Friday usually gives the lowest prices of the year.
However, if you find a rare product already discounted, grab it before it runs out.
Ans: Absolutely — as long as you:
One of the largest annual discounts on electronics, clothing, home appliances, cosmetics, and other items will be available during the 2025 Black Friday Sale. Customers who plan ahead can save a ton of money with early access discounts, special coupons, and time-limited lightning offers.
By using the right price-tracking apps, coupon sites, and browser extensions and by understanding return policies and bank offers you can make smarter, safer, and more rewarding purchases.
Black Friday 2025 is the ideal time to shop wisely and save a lot of money, whether you’re buying gifts, upgrading devices, or taking advantage of year-end sales.
Create your wish list in advance, evaluate costs, and seize deals before they expire!
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